Have you ever looked at someone and immediately knew that they were tired? What told you this? The way their eyes looked? Perhaps. Or how about looking at someone and knowing that they were really happy? Was it in the way their mouth smiled or their eyes twinkled? Or have you ever looked at someone and knew that they were in some sort of trouble, just by the look on their face?

As humans, we are genetically predisposed to "judge a book by it's cover." To look at other people's faces and immediately make assumptions. We can't help it. It's in our nature. Looking at others' faces causes many reactions in people; attraction, distraction, sympathy, disgust, envy, jealously, love, fear, etc. We are brought up as children to look at faces and make an assumption of a persons' emotion. We drawer little "smiley faces" - some with frowns, some with smiles, some open mouthed, some crying - all to show emotion. Thus, we grow up reading faces and making immediate snap judgements about people (right or wrong) by the way they look.
Even with the internet - we are taught "emoticons" - how to make faces using strokes on the keyboard. We do this : ) for a happy face and this : ( for a sad face. We can give a face of surprise : 0 or a winking face ; )....and death can even be typed using
an emoticon: ** .

If we are genetically predisposed to look at someone's face and make judgements about their emotion, character, personality, and even demeanor, what then do we do when we look at a business? Do we use the same "judge a book by it's cover" principal? How do businesses look to us? How does a business look to it's customer and it's potential customers....and how does it look to it's employees and potential employees?

That's what we will discover with the FACE Philosophy. Just how your small business looks. And what are your customers seeing when they look at your small business? Is it the image that you would like them to see - or is it a distorted image, of someone other than who you want your business to be?

Let's take a look!